Marketing
The AI Dilemma: Love It, Marry It, or Run from It?
In today’s digital landscape, AI isn’t just a buzzword—it’s everywhere. Brands frequently find themselves at a crossroads when it comes to ad targeting and...
What is “The Value Concept of Marketing” ?
Well, before getting into details, we will reiterate that just like the various other concepts of marketing that have been in vogue such as...
SALIENT FEATURES OF DIFFERENT CONCEPTS OF MARKETING | EXPLAINED SIMPLY
Marketing has evolved through various concepts, each with unique features. The Production Concept focuses on mass production and affordability. The Product Concept emphasizes quality...
Think You’re Marketing Right? Discover the Power of Variety
Marketing has been described in various ways approaching the subject from various angles: as both an art and a science, as an exchange, as...