Mastering Conversion Tracking in PPC: A Beginner’s Guide
When we talk about Pay-Per-Click (PPC) advertising, clicks are only half the story. What truly matters is the ‘user journey’ means what users do...
The Evolution of Google Ads: From Text Ads to AI-Powered Campaigns
The Giant That Changed Digital Advertising Forever
Back in the early 2000s, Google was just a search engine—and it introduced Google AdWords, that was an...