Why Amazon Ads Are a Must in 2025
With over 450 million product listings, getting noticed on Amazon isn’t easy — unless you use Amazon Sponsored Ads. Whether you’re a new seller or a growing brand, Amazon Advertising gives you powerful tools to drive traffic and boost sales. This guide will help you understand how to run Amazon ads, step by step, even if you’re starting from scratch.
🚀 Benefits of Running Ads on Amazon
- Get top placement in search results
- Drive more sales & reviews
- Increase product visibility instantly
- Control budget & targeting
🧩 Types of Amazon Ads You Can Run
📌 1. Sponsored Products (Best for Beginners)
- Ads for individual product listings
- Appear in search results & product pages
- Based on keywords or automatic targeting
📌 2. Sponsored Brands
- Showcase multiple products with your brand logo
- Great for brand-registered sellers
- Higher visibility, more expensive
📌 3. Sponsored Display
- Retarget shoppers off-Amazon
- Best for established sellers with a product catalog
🛠️ Step-by-Step Guide to Run Your First Amazon Ad
✅ Step 1: Login to Amazon Seller Central
Go to: https://sellercentral.amazon.in
Navigate to:
Advertising → Campaign Manager → Create Campaign
🖼️ Optional Image: Screenshot of Seller Central Ad Dashboard
✅ Step 2: Choose Your Campaign Type
For beginners, select Sponsored Products.
📝 Choose:
- Manual targeting (if you know your keywords)
- OR Automatic targeting (let Amazon decide based on your listing)
✅ Step 3: Set Campaign Name, Duration & Budget
- Name your campaign clearly (e.g., “T-shirt Launch Jan 2025”)
- Set daily budget (start with ₹300–₹500)
- Choose start & end date, or run continuously
✅ Step 4: Select the Product(s) You Want to Promote
Choose ASINs (Amazon product IDs) that:
- Have at least 1–2 positive reviews
- Are fully optimized (title, bullets, images)
✅ Step 5: Choose Keywords or Targeting Type
🔍 Manual Targeting:
- Add relevant keywords (e.g., “cotton tshirt men”)
- Choose match type:
- Broad (flexible)
- Phrase (medium strict)
- Exact (strict)
- Broad (flexible)
🤖 Automatic Targeting:
- Amazon picks keywords for you
- Great for testing and beginners
✅ Step 6: Set Bids
Start with ₹2–₹4 per click for most categories.
Use dynamic bidding – down only to reduce costs in low-conversion situations.
📌 Tip: Increase bids for your most relevant keywords later based on performance.
✅ Step 7: Launch Your Campaign
Review everything and click Launch Campaign. Your ad will start running within a few hours.
📈 How to Monitor and Optimize Your Amazon Ads
Go to Campaign Manager to track:
- Impressions
- Clicks
- ACoS (Advertising Cost of Sales)
Ideal ACoS: 15–30% depending on margins - Sales
🔁 Pause keywords with high spend but no conversions
🔼 Increase bid for high-converting keywords
🧠 Tips for Successful Amazon Ads
- Use high-quality images and optimized titles
- Avoid targeting irrelevant keywords
- Monitor ads weekly and adjust bids
- Run ads during sales or product launches
💬 FAQs About Amazon Advertising
Q1: How much does it cost to advertise on Amazon?
You can start with as little as ₹300/day. It’s pay-per-click — you only pay when someone clicks.
Q2: Do I need to be brand-registered to run ads?
No, you can run Sponsored Product Ads without brand registration.
Q3: How long should I run ads?
Run them for at least 2–3 weeks before evaluating performance.
🧾 Conclusion: Start Small, Scale Smart
Running Amazon ads can dramatically boost your product visibility and sales — especially in competitive categories. Start with Sponsored Product Ads, monitor your campaigns regularly, and adjust based on data. Once you get results, scale to other ad formats.
📥 Want to learn how to grow your sales with Amazon Ads?
👉 Check our Meesho Seller Guide (Zero Commission Selling)
