The e-commerce industry in India is booming. In the last decades many e-commerce Platforms came into the market and developed. Many of them have become very big brands. These platforms are a good opportunity for sellers to sell their products online. But choosing the right platform for Your products is very important because It can make opera your company. With an emphasis on the onboarding process, fees, support, returns, and other aspects, we analyze Amazon, Flipkart, Myntra, and Meesho from the standpoint of the seller in this guide. This article will assist you in making a decision, regardless of your level of experience with online stores.
What to Look for in an E-commerce Platform as a Seller
Want to know how to price your products smartly? Read our pricing strategy guide.
4. Logistics & Fulfillment Services
Platform
Fulfillment Type
Coverage
Amazon
FBA, Easy Ship
Excellent (Pan India)
Flipkart
Flipkart Advantage
Good
Myntra
Myntra Logistics
Fashion-focused
Meesho
In-house Logistics
Tier 2/3/4 cities
5. Return Policies & Seller Penalties
Platform
Return Rate
Penalty Risk
Amazon
High in fashion
Strict policy enforcement
Flipkart
Moderate
Penalties on order issues
Myntra
High
Seller bears return cost
Meesho
Low–Moderate
Flexible policies
6. Marketing & Visibility Tools
Platform
Ads & Promotion
Visibility Boost
Amazon
Sponsored Products, A+
Strong A9 Algorithm
Flipkart
Product Boost Ads
Based on pricing and reviews
Myntra
Only for top brands
Dependent on visibility packages
Meesho
None
Based on seller rating, discounts
Want to run ads on Amazon? Check our Amazon Ads tutorial
7. Seller Support & Resources
Platform
Support Type
Response Time
Amazon
Seller Central, Chat
Fast
Flipkart
Seller Hub
Responsive
Myntra
Limited to partners
Slow
Meesho
App-based
Basic support
8. Payment Settlements
Platform
Payout Cycle
Amazon
7–14 days
Flipkart
7–15 days
Myntra
15–30 days
Meesho
Weekly (7 days)
Conclusion: Platform-Wise Recommendation
Platform
Best For
Amazon
Experienced sellers with a wide catalog
Flipkart
Price-conscious sellers targeting Indian metros
Myntra
Fashion brands with good margins and branding
Meesho
Beginners, budget-conscious sellers, resellers
Each platform has its pros and cons. If you are a small seller looking for zero commission and easy entry, Meesho is ideal. If you’re selling branded fashion, go for Myntra. Amazon and Flipkart are your go-to platforms for wide reach and robust tools.